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Company Overview

Alpine Deer is a 100% New Zealand owned business. Alpine Deer was founded in 1964 by Sir Tim Wallis and has a more than 50-year history in the deer product business. New Zealand has the only professionally farmed deer industry in the world and is considered a world leader in sustainable farming practices. New Zealand enjoys global recognition as a producer of healthy, safe, and pure food products. Red Deer were introduced to New Zealand in the late 1800’s and due to the temperate climate and lush vegetation, they have thrived. New Zealand Red Deer live in an environment where they can eat a natural diet and are strong, healthy animals.

HappyPet was born of thrive. Red Deer thrive on New Zealand’s free-range farms, unlike anywhere else on earth.  Alpine Deer, a pioneer of the deer industry in New Zealand, wanted to share this thrive with pets. A thriving pet is a HappyPet.

HappyPet first started producing and marketing its venison treats and chews in 2004 and the response was incredible. Never had pets had access to such clean, nutritious, and fun products. HappyPet was just a brand for us to begin with, but soon became a common customer response. Our pets were happy, excited, adoring and many other superlatives when rewarded with HappyPet treats and chews.

Since 2004, the pet food industry has evolved, but we have not. Each HappyPet product produced and delivered today is still aligned with our core values that have driven us since day one.

Our products are simple, nothing is added, and nothing is taken away. Our products are natural. 100% goodness and 0% nasties

Location: Our New Zealand sourced products are dried with cool, clean Central Otago air and hand crafted by proud Central Otago people

People: We love pets and we love our customers. Our service is as genuine as our products.

Do we offer the best?  Only your pet can answer this one. Our history, experience and dedication certainly give us credibility with the purchaser, but the ultimate response will always come from the animal. The animal response is what we really strive for because that is what make pet ownership so special.

Everyone should have a HappyPet.

Company Overview

Alpine Deer is a 100% New Zealand owned business. Alpine Deer was founded in 1964 by Sir Tim Wallis and has a more than 50-year history in the deer product business. New Zealand has the only professionally farmed deer industry in the world and is considered a world leader in sustainable farming practices. New Zealand enjoys global recognition as a producer of healthy, safe, and pure food products. Red Deer were introduced to New Zealand in the late 1800’s and due to the temperate climate and lush vegetation, they have thrived. New Zealand Red Deer live in an environment where they can eat a natural diet and are strong, healthy animals.

HappyPet was born of thrive. Red Deer thrive on New Zealand’s free-range farms, unlike anywhere else on earth.  Alpine Deer, a pioneer of the deer industry in New Zealand, wanted to share this thrive with pets. A thriving pet is a HappyPet.

HappyPet first started producing and marketing its venison treats and chews in 2004 and the response was incredible. Never had pets had access to such clean, nutritious, and fun products. HappyPet was just a brand for us to begin with, but soon became a common customer response. Our pets were happy, excited, adoring and many other superlatives when rewarded with HappyPet treats and chews.

Since 2004, the pet food industry has evolved, but we have not. Each HappyPet product produced and delivered today is still aligned with our core values that have driven us since day one.

Our products are simple, nothing is added, and nothing is taken away. Our products are natural. 100% goodness and 0% nasties

Location: Our New Zealand sourced products are dried with cool, clean Central Otago air and hand crafted by proud Central Otago people

People: We love pets and we love our customers. Our service is as genuine as our products.

Do we offer the best?  Only your pet can answer this one. Our history, experience and dedication certainly give us credibility with the purchaser, but the ultimate response will always come from the animal. The animal response is what we really strive for because that is what make pet ownership so special.

Everyone should have a HappyPet.

Exhibitor Information

Special Features:

Looking for distributors

Distribution Territories:

China, East Asia (Japan, Korea, China Taiwan)

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