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About the speaker :
Meng Yeong holds a bachelor’s degree in Chemical Engineering from Universiti Sains Malaysia, he often finds himself preoccupied with process knowhow in his 10-year career as a technical sales professional for process technologies. Meng Yeong joined Reading Bakery Systems in early 2019, a company specializes in providing turnkey solution for human snacks and pet food baking process, where he completed a 2-year baking course by Bakers Manufacturing Academy. He is now in charge of planning baked kibble trials for customers across Asia Pacific and he also carried out throughout market and process research into baked pet kibble, which was summarized into a technical paper for the company. His approach in sales emphasizes highly on technicality and feasibility of the project, to ensure all his customers could make informed decisions.
In Meng Yeong’s free time, he enjoys staring at his own aquascape work and aquarium pets!
This session is presented in Chinese - 近年来，烘焙粮受益于全球宠物食品市场的高端化和拟人化趋势，需求正快速增长。烘焙过程普遍被认为是更拟人化的宠物食品加工过程，因此烘焙粮在一些成熟市场崛起成为高端干粮产品。在这次的研讨会里，我们将分析全球宠物食品市场的趋势和烘焙粮的市场潜能。然后，我们也将会探讨商业化烘焙粮产线的关键工艺步骤，以帮助您进一步了解烘焙粮。
Margaret Li, President, Research Institute of apa
Ji Yun, General Manager of FMCG, Tmall